Cookies Policy

Cookies Policy

What Are Cookies?

Undiscovered Mountains website, online services, email messages and advertisements may use Cookies and other technologies such as pixel tags.

Cookies are small text files placed on your browser (when using your computer, tablet or other device) by us or our partners. Cookies allow the browser to identify the device you're using to access our websites and to remember some specific information which the web server can later retrieve and use. This information is sent back to our systems as you move around our website. When you quit your browser, some cookies are stored in your computer’s memory, while some expire or disappear.

Cookies are unique to the web browser or device you're using – so if you're using a desktop computer as well as a mobile, different data will be collected for each device. You can find more information on the About Cookies website.  

There are different types of cookies. Whether a cookie is 'first' or 'third' party refers to the domain placing the cookie. Cookies set by the owner of the website you're visiting at the time (e.g., cookies placed by our Undiscovered Mountains website domain) are known as first party Cookies. There are also third party Cookies that can be set by a third party domain other than that of the website you are on e.g. if our partner or other entity sets a cookie. Only the domain owner (or owner of the cookie) can see the information it collects.

Certain (first party and/or third party) cookies remain on your device for the period of time specified in the cookie. They are activated each time that you visit the website that created that particular cookie. These are called persistent cookies.

There are also other cookies which allow website operators to link your actions during a browser session. A browser session starts when you open the browser window and finishes when you close the browser window. These are known as session cookies. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.

This website uses both persistent and session cookies.

Cookies used on our Undiscovered Mountains websites:

Cookies are used on our websites primarily to improve your online experience. Our websites generally use the following types of cookies:

  • Essential cookies: these cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
  • Performance cookies: these cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
  • Functionality cookiesthese cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.  
  • Advertising Cookies: these cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Third party cookies

Third party vendors use cookies to help us evaluate the effectiveness of our marketing and deliver more tailored advertisements to you on other websites. For example, when you visit certain sections of our websites, Google Analytics, a website analytics service provided by Google Inc (“Google”), will place cookies on your device browser. The information generated by the cookies about your use of the website is transmitted to Google. This information is then used for the purpose of compiling statistical reports to enable us to measure and analyse certain things, including the number of visits to the website and its pages, the average time spent on the website and the pages viewed etc. We will not (and will not allow any third party to) use Google Analytics to track or to collect any personal information of visitors to our website. We will not associate any data gathered via the use of cookies with any personal information from any source as part of our use of Google Analytics. For further information about Google Analytics please visit and for details of Google Analytics’ Privacy Policy, please visit

You may choose to opt-out of Google Analytics using the Google Analytics Opt-out Browser Add-on which you may access at

Further, where this website allows third party cookies to be set or you access other websites from this site using the links provided, the operators of these websites will use cookies in accordance with their own cookies policy, which may differ from ours.

For more information on how we collect and use information that is identifiable to you, please refer to our Privacy Policy

How to Manage, Delete and Block our Cookies

You can manage or amend your cookie consent choices as set out here.

You can change your browser settings to accept or refuse all cookies, choose which cookies you want or don't want, or ask to be notified when a cookie is set. Use the help feature in your browser to see how.

You can choose to accept all cookies, reject third party cookies or reject all and remove existing cookies from your device, either by changing your internet browser settings, which are usually found in the 'options' or 'preferences' menu of your internet browser, or when provided with the option to do so by us. If you change your mind after you've accepted our cookies, you'll find an option within your internet browser to clear cookies that have already been set. Use the help feature in your browser to see how.

If you want to block future cookies from being placed on your device you can also change your browser settings to do this. However, if you block all cookies, some features and functionality of our website won't work and we may not be able to provide all of our services to you, or in the way in which you would like us to do so.

What Information Do We Collect?

We may collect information about your visits to, browsing of, and use of our website, unless your web browser settings block this. The range of data we collect will depend on how you interact with our website.

This information may include:

  • Your IP address (a unique identifier allocated to your computer for your connection to the internet)
  • Your computer device details (PC, tablet, smartphone, watch, make and model, etc.)
  • The make and version of web browser (e.g. Internet Explorer, Firefox, Safari, Opera, Chrome) you are using
  • Your operating system (e.g. Windows, Windows Phone, OSX, iOS, Android, Linux etc.)
  • Your time-zone
  • Your browser plug-ins
  • Any webpage you came from, identified as the referrer web page address by your web browser
  • Cookies
  • Page response times
  • Download error
  • Pages and parts of pages you visit
  • The usage you make of our website, including enquiries and searches undertaken, and registrations for accounts, forums etc.
  • Services and products you viewed
  • Length of visit to website and pages
  • Page interaction information (such as scrolling, keys pressed, mouse clicks, touches, and mouse-overs)

This will normally be collected and used anonymously, and aggregated for analysis, with your name and any characteristics identifying you remaining anonymous, but our Privacy Policy will apply, and it will be treated as your personal information if this information is in any way linked to you personally.

The only time your information will be identifiable will be if you experience an error and we contact you to resolve the issue.

This information may also include:

  • Data inputted into forms and fields
  • Registrations for any accounts
  • Forum
  • Feedback mechanism
  • Social functionality
  • Newsletters or other features of our site
  • Usernames and passwords
  • Log-in / out history, and settings
  • Actions are taken within any account or other registration, including view, update and changes to settings
  • Posts to any forum, feedback, review or other social functionality on our website.

Why Do We Use Cookies and Collect Your Information?

Buying our products online

When you're buying a travel product or service (e.g. a trip) on our website, we need to use cookies to keep track of what you're booking as you move through each stage of the booking process. We use cookies to keep track of your searches and preferences.

Your recent searches and shortlisted holidays may be recorded using cookies. For example, if you've made a shortlist but you haven't saved it by entering your email address, we'll store your shortlisted holidays using a functionality, so you'll be able to see it when you visit us again using the same computer or device.

Improving your experience

We use performance cookies and software programs to record, measure and analyse how our customers use our website. We use this information to understand what you want from our website, which helps us when we're considering future products like flight routes and holidays.

We can find out how you move around our website, so we can investigate any errors stopping you from being able to do what you want. The data we collect from cookies is important for us to improve your experience.

Tailoring and making our marketing relevant

Cookies allow us to provide you with information, products and services that we think you'll find interesting. We can personalize and show you relevant offers and promotions on our own websites and through our advertising networks by matching you with any existing profiles.

Advertisements on other websites

If you visit one of our partner sites, you might see an advertisement that's relevant to what you searched for when you last visited our own site. We work with advertising networks who use third party cookies to collect information on your preferences, meaning we can show advertisements tailored to you.

Pixel tags

A pixel tag is a type of technology placed on a website or within the body of an email for the purpose of tracking certain activity, such as views of a website or when an email is opened. Pixel tags are often used in combination with Cookies. Pixel tags enable us to send email messages in a format that you can read and allows us to track the aggregate number of emails opened. We may use this data to reduce or eliminate messages sent to our customers.